WARM TALKS TO GET CLOSE TO THE MOST CREATIVE BRANDS IN THE FASHION WORLD

TRENDS. PHOTOGRAPHY. STYLING .DESIGN.

INFORMATION AND REGISTRATION: seminario@civiles.com
LIMITED VACANCIES: MAXIMUN 20 PEOPLE.
ADDRESS: DARWIN 1154 CPO CASTILLO 2DO.C - CIUDAD DE BUENOS AIRES

Schedule.

Objetives.

To create an inspiring speech that motivates the participants to open up to new experiences. To make known the story of people whose own personality became the milestone of their success.

To enhance the search for better results while enjoying the process. To show the works done highlighting wit, innovation and originality, with the personal stamp of each expositor.

To think about the necessary synergy and convergence between the discipline and communications in general.

To create a pleasant and enjoyable environment that helps create nets and personal contacts.

Civil Seminar .

Duration of each workshop:	3 weeks in a row , 4 working days each.
Time:	120 minutes per talk –from Monday to Thursday.
Number of attendees:	Maximum of 20 people - strictly limited vacancies.
Venue:	Civiles – Darwin 1154 – Loft 2º C – Palermo - Buenos Aires.

Addressed to.

Students, all those interested in and keen on Photograhy, Fashion Production, Stylism, Costume, Marketing, Advertising, Graphics Design, Fashion Design, Creativity and Sociology.

Recommended for people who would like to strengthen their creative skills and understand the mechanism that fosters them.

Civiles.

The leader of Civiles Project is Picky Courtois who, based in Buenos Aires City, gathered a group of talented people, forerunners of a differential esthetic concept.

With 10 years of experience in the market, his staff elaborates and stars the main graphs and runways of the world, providing models and offering complete production services through his two business areas: Model Agency and Production Services.

An outstanding feature of the staff models department is that is directly linked to the icons of the fashion world, such as Dior, Prada, Lagerfeld, Cavalli, among others. In Argentina, its clients are Levi’s, Ona Saez, Bensimon, Paula Cahen D’Anvers, Rochas, Rapsodia as well as an extensive list.

The production department makes images for fashion and publicity clients in the USA, Europe and Latin America.

It also produces editorial content for magazines such as Celeste, from Mexico; Neo2, from Spain, Catalogue, D Mag, Romeo, 90+10 and many others form Argetina.

The first presentation of the civil seminar in October breaks a new ground for Civiles. The project will take place twice a year, being April, 5th 2010 the second edition date.

The concept will be the same: to create a warm and pleasant atmosphere so as to bring the biggest national reference brands closer to the professionals, students and all those related to the trend, Fashion , Design and Photography world.

Guillermo Tragant. Monday, 2nd November

Guillermo Tragant is an artist, designer and founder of the design and communications studio Furia. Among his clients are: Levi’s, Nike, Vh1, Coca-Cola and the government of the City of Buenos Aires.

Before creating Furia , Guillermo was Creative Director in the Hispanic division of Leo Burnett in Chicago; Regional Director for Coca-Cola in McCann Erickson from central America , Art Director of the Community in Miami, Art director in Agulla and Bacetti, Creative Consultant for Shakira, Editor for Color magazine and Graphic Artist in a factory of Benetton with Oliviero Toscani in Italy.

He also directs commercials and video clips – which propelled him to a nomination for the MTV Video Music Awards and the Latin Grammys.

His work has been awarded in International festivals and it is in the library of Congress, in Washington DC.

Guillermo is professor at Miami Ad School and at Salvador University, he is a member, jury and ambassador in Argentina of Art Director's Club of New York, he also writes and takes part in several blogs and magazines, including his own editorial project called Angel.

www.tragant.com

Jimena Nahon. Monday, 9th November

She has an Art Director degree and a Technical degree in Marketing. She worked as a Graphic Design professor at University of Buenos Aires (UBA); she also worked as a teacher giving Special Lessons on editorial at the university of Palermo and UADE.

She was an honored expositor in Pechakucha, event where the best professionals of the country, in different areas, are invited. She was also a presenter at Puro Diseño, event where the most careful selection of national design is shown.

As a jury, she gave her vote in Artistic Make-up contests, Regina Kuligovsky School, Super Model Contest for Argentina from Elite agency, Britain’s Next Top Model and New Designers for Puro Diseño.

Her work experience also includes Art Direction in publicity agencies from 1995 to 2000, when she created NAHóN, -her own Graphic Design and Art Direction Studio. Since then, she has offered her services to clients in Argentina, Miami, Madrid and London.

In search of new paths in the editorial industry, in 1999, she founded together with Charly Alberti the prestigious magazine URL, whose size and design format was unique in Latin America.

After the creation of Feriado, a pocket guide with info about Buenos Aires, fashion and outings, she launched her big project Catalogue Book.

With more than three years in the market, Catalogue Book became - as the slogan goes- the Bible of Fashion. As Editorial Director, she is preparing the landing of her Magazine in Chile, Brazil, México and Spain.

www.nahon.com.ar / www.catalogue-book.com.ar

Picky Courtois. Monday, 16th November

He studied Journalism and TV Production. He worked as a Stylist and Fashion Producer to become then a scouter, and later a models representative.

He created the project Civiles in 2000, together with Magdalena Diehl. After the negotiation of the first graphic campaign of one of her models with Levi’s, he received other proposals such as Sony, Ona saez, and so on. Then, it was time for international success, when " Civiles" became the image of international brands such as Lagerfeld, Dior, Prada, Kenzo, Louis Vuitton , among others.

Along with the Models area, he developed an Art Department ,where he gathered the best photographers and fashion stylists of the country as well as some references from Barcelona , London, Sydney, Tokyo, NYC and México DF.

To this group of professionals, he added the Integral Image Production service and he started to generate content for events related to the Trends in Fashion.

In November 2008, in Cordoba province, he associated with Chicha Osorio to manage the model division Mannequins, the model agency with the best trajectory among the provinces of this country.

At present, he is at the head of an important range of products that plan to extend the concept of Civiles to other areas and countries.

www.civiles.com

Tomi & Cherry. Tuesday, 3rd November

TOMI & CHERRY are Tomás and Geraldine. They were both born at the end of 70`s in Buenos Aires. They work in different areas combining their skills and passion.

Cherry is an illustrator, graphics designer and artist. She has worked as a morphology teacher for the last 7 years in the graphic design career at the University of Buenos Aires (UBA).

Tomi started his career as a photographer when he as 12 years old and since then he has extended his interests to contemporary art. He is a member of the Rosa Chancho Group, with whom he does settings and performances.

The main work of Tomi & Cherry comprises fashion and publicity photography, art direction, stage design and works of art. They focus on narrative stories; sometimes the stories are lineal and explicit while others, they are short and less revealing.

Their works have been published by Victionary Publisher (Hong Kong) and Index Books (Barcelona). They did publishing work for SOUL Magazine (Greece), Computer Arts Project ( England) , YEN (Australia), NLF (Madrid), Pimba (Montevideo), Catalogue, D, Atypica, 90+10, Lomo and Gata Flora, among others.

At present, they are working on a project together with NYLON (New York).

Some of their recent clients are: Pacha Ibiza, Sander Kleinenberg, Calle 13, Converse and Nike.

www.tomiandcherry.com

Gustavo Di Mario. Tuesdays, 10th November

He was born in Buenos Aires. He is a self-made photographer whose work has become worldwide known in the fashion world.

He has shot for publishers such as Trace, The Father, Vibe, Black Book, Nylon, Sportswear International (USA); FOAM, Squeeze (Holland); Esquire (Asia); Elle, Wax, El Gráfico, Wipe, Rolling Stone (Argentina); Vogue, Escala (México); and Colors (Italy). Arena Homme plus (UK), Neon (Germany), among others.

Joining the art world, he took part in the collective show of Garage Argentino. Then, he exhibited in Espacio Buenos Aires, Borges cultural center, Proa Foundation, Palais de Glace, Recoleta cultural center, Ricardo Rojas cultural center and currently in Dabbah Torrejón.

In 2007, he published his first photography book, POTRERO, with prologue by Diego Maradona and editing by Gustavo Santaolalla.

www.gustavodimario.com

Cecilia Glik. Tuesday, 17th November

She was born in Carlos Casares, in 1979. She studied History of Art and Sociology in the University of Buenos Aires. She also studied Photography in Andy Goldstein School of Creative Photography.

At present, she lives and works in Buenos Aires.

She works for Publishers such as Elle, D-Mode, Remix, Para Tí, La Negra and Catalogue, among others.

She does campaigns of high quality brands, being Jazmín Chebar, Bensimon, Lupe, Félix, Allo Martínez, Complot, Materia and Lázaro some of them.

At present, she is part of Miau Miau Project, an Art gallery, Fashion Photography and Styling Studio, home to thousands of projects driven by the love to fantasy.

www.ceciliaglik.com / miaumiaustudio.blogspot.com

Clarisa Furtado. Wednesday, 4th November

Versatile and experienced. Her inspiration comes from her love to couture, vintage clothing and street wear. The music world and the cinema have also had great influence on her.

Most of her work has been captured by the well known photographers Gustavo Di Mario and Cecilia Glik, who have been able to closely represent her own vision and instinct.

On a commercial level, she has worked for an extensive number of magazines and renowned publicity campaigns for the local and Latin American market.

As a stylist, she assisted Gabriel Rocca, Machado Cicala, David Sisso, Martín Traynor, Raúl de Chapeaurouge and Inés García Baltar, among others.

Worldwide, she collaborated with the recent shooting of Mini International in Buenos Aires, with Seep German magazine and with the well known Warren du Prez y Nick Thornton Jones for Nike

During the last 4 years, she has worked as image consultant and parade producer for the designer María Marta Facchinelli. During this time she has also contributed to Cosmopolitan, Vanidades, La Negra, La Fuga, D-Mode and Rolling Stone.

www.clarisafurtado.com

Florence Argüello.Wednesday, 11th November

She studied Philosophy and Literature, Combined Arts, Architecture and Fashion and Textile Design. She has worked as a teacher for 10 years at Espacio Buenos Aires, in the fashion Production career.

As general coordinator of parades in BAF week, she did Production and Styling for Pablo Ramírez, Mariana Dappiano, Flavia Martini, Kostume, Nadine Zlotogora, Prüne, Tramando and Vicki Otero, among many others.

In the Publishing market, she was producer for Viva Clarín, BA Collections and D’MODE.

At present, she is a permanent fashion producer for La Nación magazine, and for Fashion & Beauty supplement. She also collaborates with productions for Catalogue Book covers.

She is also Supervisor of collections, the Organization and general Production of parades, Styling and mise en scene for Rapsodia and Prüne brands.

She was in charge of the Fashion Edition Mercedez Benz, in Faena Hotel , in November 2008; Natura Amor América, video dance Performance and the presentation of the fragrances Amor America in Casa Natura, in March 2008; Pasarela Santiago, General Organization , Designers Supervision and Curation of Collections , March 2007.

Among the long list of campaign clients during the last years are Ayres, María Vazquez, Lee, Lycra, Nadine, Ona Sáez, Trosman Churba, Uma, Vicki Otero, Yagmour, just to mention some.

Florencia Mangini. Wednesday, 18th November

Florencia Mangini is fashion designer and she studied at the University of Buenos Aires ( UBA).

She worked as a designer for Nike Argentina for the sport clothing area. Then, María Teresa Sola called her to work for Para ti magazine, together with a new team of producers, designers and photographers. There, she discovered her passion for Production and Photography.

She worked for Atlantida Publiher for 10 years while she was a professor in clothing related careers at UADE and Palermo universities, as well as some collages.

She also produced images and campaigns for Carrefour, María Vazquez, Allo Martinez, Sail, Kukla, Doma, Verónica Alfie, Araceli Pourcel and Margarita Garello, among others. Some of her international clients are Sony Germany and Nike Holland.

She worked in New York, in Tendencia studio- an experience that helped her redirect her career. Since 2006, she has analyzed trends for the Argentinean seminar Visiones, activity that she combines with fashion production and design advice to clothing companies.

Apart from the professional development, she admits being a complete fan of photography, cinema and rock.

She can’t stop travelling .She goes round the world to get as much information as possible and to claim our values. She loves her country and she would like to contribute to the development of a solid and responsible concept of work in Fashion, Clothing and Consumption.

www.myspace.com/flormangini

Hermanos Estebecorena. Thursday, 19th November

Alejo y Javier Estebecorena, industrial and fashion designers started their HE project in 1999, when they sold their items of clothing in Salsipuedes, a mixed brand shop in Palermo.

The logo of the brand is a Japanese ideogram that the brothers chose without knowing that it was pronounced ji, as the sound of the word HE in English.

Hermanos Estebecorena started with a very small studio located in Palermo - where there used to be a Baker’s in the 50`s- and an initial production of four fashion models .After 8 years , it has become a company that produces 150 different items of clothing for men , 100% Argentinean design . From the conceptual and technological development of each garment, HE combines products of evolution with an anthropomorphic proposal, the shape of the human body and the search of an aesthetic solution.

HE has not only designed the above mentioned products, it also designs specially the places to assist its clients. With a wide range that goes from the selective to the massive market, it has found its place in Palermo, San Isidro, Paseo Alcorta and the Duty Free shop in Ezeiza

In 2002, it started to export its products to cities such as Santiago deChile, New York, San Francisco, Los Angeles and Chicago.

In March, 2009, the brand landed in the exclusive shops of Bird, Brooklyn, New York. The Bird shops have set the trends for the last ten years in the New York neighborhood, due to its perfect selection of international designers.

HE was recognized worldwide by magazines such as Spruce, Wallpaper, Time Out, and Washington Post. The icing of the cake came when the English ID positioned them #57 in the chart, as the designers that will change the Design in the next years.

www.hermanosestebecorena.com

Vicki Otero. Thursday, 12th November

Graduate of Fashion Design at the University of Buenos Aires, she defines her style as urban, plain and Stripped.

She became known for her costume made with non-conventional fabrics and materials.

The shirts, vests, frock coats, dresses and skirts that she creates have her own stamp; the use of original typologies in the costume gives identity to all her collections.

She is an expert at reinterpreting old patterns; her clothes are thought from the morphology to define then the fabric .Her inspiration comes from old objects, films and furniture.

She opened her own firm in 2002, in Palermo neighborhood; today she has a new shop in San Telmo neighborhood where she displays all her creativity together with her colleagues Pesqueira and HE.

The corporative image of her brand, her collections parade, her graphics campaigns and even her own speech are based on relaxed and occasional improvisation, and they define one of the most relevant talents of fashion design at the moment.

www.vickiotero.com.ar

Ay Not Dead. Thursday, 5th November

Between 1996 and 1998, Noel Romero went into the Fashion career at CAEM, Argentine Center of Fashion Studies of Buenos Aires. Then, he continued his studies in Parsons School for Design, in New York and in Central Saint Martins College of Art and Design, in London.

He started to work professionally in 2001 designing textiles for Aurencio Adot, Benito Fernández, Jazmín Chebar and Awada. Simultaneously, and together with Angeles Chevallier, he created his first collections. His Brothers, Martín and Diego Romero, joined the idea and they founded, in 2003, the successful brand AY Not Dead.

They showed their collection in Buenos Aires Fashion Week, London Fashion Week y México DFashion.

Apart from the shops of their own brand in Buenos Aires and the shops of mixed brands in Argentina, the commercialization of their clothes extends to Uruguay, Mexico, USA and France.

Taking the brand as an excuse, they never stopped widening the horizons of Fashion; in the rock industry, the designed clothes for Soda Stéreo, Babasónicos, Emmanuel Horvilleur and Fito Páez, among others. They also produced a disc Black Jesus (2006).

Aligned with visual arts, they carried out projects in collaboration with artists such as Javier Barilaro, Mariela Scafati, Diego Bianchi and Valentina Liernur, among others. In 2007, they produced the short film El amor no ha muerto, by Ruy Krygier

www.aynotdead.com.ar

PRESENTED BY

WITH THE SUPPORT OF

SEMINARIO CIVIL 2010 GRID

DEVELOPED BY